A full-service digital marketing
agency of creative minds

As I completed my study in Computer Science and E-Commerce back in the early 2000s, I wanted to build my career in website design and development. After working as a freelancer for some years, I started Kiwi Website Design in 2011 with a small team of web designers and developers, which has now rebranded to KWD as we become a full-service digital agency offering everything digital from website design & development, SEO, and PPC, to social media advertising, software and app development.

I’m always ready for a new challenge. Leading a team of 50+ close-knit, hand-picked digital experts, I know exactly what it takes to grow from a small local business to a digital agency that operates in Australia and New Zealand.

My expertise lies not only in the development of creative websites, software and digital campaigns but also in providing end-to-end digital solutions and a fully supported customer journey in order to become the partner that my clients can rely upon.

Focused on continually innovating and customer experience, I ensure that we always offer the highest standards of service to our clients, adding value to their business and helping them to grow.

“Technology doesn’t have to be complicated. It’s like building a house out of Lego blocks; all you need is a good idea of what you want and the right Lego blocks.”

Here at KWD, my passion is understanding your business and building the right technology solution for you. Whether it’s as simple as a website, generating leads online or something more bespoke like a purpose-built application.

Before joining the fantastic team at KWD, I worked with several leading digital marketing agencies, delivering successful campaigns and digital solutions for SMBs and SMEs. Prior to that, I started my career in technology working as an IT security and server-based computing consultant working closely with the finance industry and central government to secure critical systems and data. Having studied economics and marketing at university, I combine my keen interest in business with my love of technology.

I pride myself on my ability to connect with anyone and understand their needs, having laser focus to solve problems and the integrity to deliver value and results without compromise.

I love being a part of the team at KWD because we put customers and partners first, and our culture strives to work hard for them every day.

KWD Australia has enabled me to live my dream job while simultaneously helping businesses in Australia achieve success through proven online strategies.

My background is in Psychology, Marketing & Sales. Put together, it has given me an array of tools that gives me the best chance to help my clients and company. When I work with clients, I work tirelessly to bring out the strengths they didn’t even realise their business has.

Since joining KWD in 2021, I lead the charge to help clients achieve the most optimal results in growing their business, brands and online reputation. I start by gaining a detailed understanding of clients’ business and audience and then directs a strategy that leverage digital innovation and resources to achieve their business goals.

I am thrilled to be part of the KWD Australia journey and am equally excited to live out this next chapter!

My role in the business is mainly helping to figure out ways to make the bright ideas that the rest of the team come up with happen so that we can keep moving forwards, rather than getting stuck doing things the same way all the time.

Sometimes this involves me helping bring even more capable people into the team with new skills and abilities.

One of the things I learned during my time at KWDis that there are lots of people around who are much smarter than I am, and it’s surprising how often people can come up with their own answers if there’s someone around like me who is patient enough to listen to them think things through.

These days I love getting to help grow the business by putting together a group of smart people who make some special magic happen every day.

Another thing I find satisfying is making spreadsheets and then spending time trying to understand what they are telling me, which might seem very strange to most people.

My goal is to carry on creating a business and a team that works well without me!

I first joined KWD as a Senior Content Writer, in charge of content creation for websites and SEO writing. However, my true passion lies in creating digital marketing strategies that empower businesses’ social media and online presence. Fortunately for me, KWD is in a growth stage where it is constantly looking for new talents and needs a Digital Marketing Manager to work on its branding and marketing strategies.

Leveraging my knowledge from my Master’s study in personalised advertising on social media, I have an intuitive understanding of how social media advertising works together with other marketing efforts to enhance a brand’s digital presence and attract high converting traffic.

When I’m not busy creating compelling content and engaging ad creatives for my clients, I am searching for innovative ways to attract more customers online and telling them about the amazing works our team do.

Working at KWD has allowed me to discover new things about digital marketing every day. Why? Because the digital world is changing fast, and we continually upskill ourselves to excel in providing the best service in the industry. Plus, we always take on new clients with very different perspectives and objectives from previous clients, so I also get to learn a thing or two from our amazing clients.