Content Marketing

Content marketing is an effective method of building a brand, establishing authority in your industry, and building a relationship with your audience. At Kiwi Website Design, we are a content marketing agency so can make content marketing work for your business.

For content marketing to work, it needs to be consistent. In other words, you need to create and publish content on a regular basis. You can’t just publish any content, however, as quality is important too.

This is what we help you with, ensuring you present the right message to your audience on the right channels.

What is Content Marketing?

Content marketing, which is also called inbound marketing, can take several forms, but the most common for businesses in Auckland is blogging. The blogging process works by writing blogs relevant to your industry, products, or services and then publishing them on your website.

You then share those blogs on your social media channels and through your email marketing campaigns. If the blogs are good enough quality, people in your network will like and share them too, increasing their reach.

Google will also pick them up, i.e. the blogs you write become another page on your website that is in the Google index. In other words, a blogging content marketing strategy will bring new visitors to your website from Google – visitors you would otherwise not have got.

Other methods of content marketing include:

• Guest blogging – this involves writing blogs as above but instead of publishing them on your own website, you publish them on other websites. Typically, this would be large and popular websites in your industry, i.e. websites that your potential customers visit. This strategy is not strictly speaking inbound marketing, but it can bring new visitors to your website. However, the main purpose is to increase brand recognition and build your industry authority.
• Vlogging – another method of content marketing is creating and publishing videos online. Videos are a great way to engage people and are often more popular than blogs. In addition, Google shows video results for many search keywords, helping you reach new audiences.
• Podcasting – an alternative to videos is podcasting. Podcasts are also incredibly popular plus, unlike videos, people can listen to podcasts when they are doing other things. One of the best examples is driving.
• Infographics – infographics are normally used alongside other content types, such as blogs. They are a very powerful tool, however, particularly when done well, as they are often shared extensively.

Benefits of Content Marketing

• Enhances brand recognition
• Builds your authority and demonstrates the skills, knowledge, and capabilities of your business
• Helps you reach a wider audience
• Improves SEO
• Brings additional visitors to your website from Google via long-tail keywords – keywords that are three or more words long.
• Often they are keywords you will not have thought of before, but which appear naturally in a blog. One of the big pluses of this is the fact that long-tail keywords are often very specific so can help get visitors to your website who are looking to make a purchase immediately.

What We Do

At Kiwi Website Design, we will develop a content strategy that suits your brand and appeals to your customers. We will also create blogs or other types of content that will engage your audience. This means content that is interesting, informative, and/or entertaining.

Finally, we will ensure that content reaches as wide an audience as possible.

To find out more and to get a free content marketing quote, please call today on 0800 932 669 to speak to one of our content marketers.