Landing Page Design

Landing page design is a crucial part of all Google AdWords campaigns. In fact, landing pages are so important to optimizing conversion rates you can use them for other digital marketing strategies including social media marketing, email marketing, and specific SEO keyword targeting.

At Kiwi Website Design, we have the skills and knowledge that will make your landing pages convert. We will adapt the landing page to the products or services you sell as well as to your customers, ensuring the maximum number of people click your Buy Now or Add to Cart buttons.

If the objective of your campaign is to generate leads, our landing pages will ensure as many people as possible leave their contact details.

What Does Landing Page Optimisation Look Like?

• There should be no distractions such as links to other pages or content not related to the keyword.
• They should contain sufficient content to answer all questions the visitor might have about the product or service.
• The content should include the target keyword of the AdWords ad multiple times, including in strategic locations.
• The page should feature social proof including testimonials, use case examples, and other elements that show the visitor that other people like and use your products or services.
• The landing page should also have a sense of urgency to encourage the visitor to take action now. An example is a time-limited offer.
• It should include strong calls to action.
• The design should be attractive, and it should take the visitor on a buying journey as they scroll.
• The landing page design and the content should appeal to the visitor’s buying motivations, i.e. pride of ownership, fear of missing out, convenience, security, etc.

As you can see, a landing page is as much about sales psychology as it is about the technical aspects of creating a landing page. That’s why you need a landing page designer who knows what they are doing and has a proven track record. In other words, it’s why you need us at Kiwi Website Design.

What Is a Website Landing Page and Why Do You Need One?

A website landing page is a specially designed page on your website. It should only have one principal objective – to get the visitor to buy your products if you sell online or leave their contact details if your goal is to get leads or email subscribers.

Why do you need landing page design, however? Why can you not just use one of your website’s existing pages?

You need to get new landing pages designed for all your Google AdWords campaigns for several reasons. The main one, however, is to remove all distractions for the visitor while also focusing their attention on the objective of the campaign.

Other pages on your website won’t do this as they will feature menus and links to other pages. Once a visitor clicks on one of those links, the likelihood of them completing the purchase or becoming a lead significantly decreases.

A well-design landing page, however, keeps them on the page while they are hot.

See our landing page examples to get an understanding of how we do this.

Benefits of Optimised Landing Page Design

In other words, if you want to spend less on AdWords clicks while at the same time increasing conversions, you need to contact us for landing page design. Call +61 415 793 918 now.